聪明强势但任性骄纵的江湖一直生活在服装企业董事长父亲江旗胜的爱护和光环下，一场突如其来的变故颠覆了她本来的生活，她不但失去了父亲，还目睹了父亲一手建立的企业分崩离析。回归平凡的江湖决定不惜一切保住父亲当年创业的第一个休闲鞋品牌——“腾跃”，由此与意欲将“腾跃”的工厂低价回购变卖的投资人徐斯狭路相逢。一番竭力争取，江湖与徐斯立下以销售额为约的“腾跃”存亡生死契。江湖招募了设计师向淇和网店运营杨简组成复兴“腾跃”的创业团队。几个来自不同阶层的年轻人，经历了各种创业的艰难，通过“互联网+”的经营方式为老牌“腾跃”打开了新销路，并且获得了政府引导的基金的扶持。但徐斯和江湖之间经营理念的冲撞、90后毕创族遇到的生存考验，都让这个新生代的创业团队不断面临新的考验……我要逆风去什么时候上映？我要逆风去好看吗？
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